Vladimira Marcinkova [SK]
Personal Branding for a Slovak Politician – Parliament election campaign 2024
Web design & Web development, Logo design, Visual identity, Social media design, Newsletter communication
This project focused on building a clear and recognizable visual identity for a Slovak political figure ahead of the 2024 European Parliament elections. The work included the design of a personal website, a social media concept, and a simple, distinctive visual system that could be consistently used across digital platforms. The goal was to create a professional yet approachable presence that reflects her values and helps her connect with voters online.
The branding was designed to reflect a political figure who communicates openly, shares aspects of her private life, and embraces a strong feminist perspective. Through personal yet professional visuals — from the signature-style logo to the bold pink color — the identity highlights her approachable, authentic, and confident public image.
The logo carries the initials, “vm,” and is designed in an elegant, signature-style script to reflect her personality and authenticity. The aim was to create a visual identity that feels trustworthy, modern, and human — reminiscent of a handwritten signature. The subtle gradient adds depth and movement, symbolizing progress and a dynamic approach.
