VyberSiAuto [SK]
Social media strategy, visual direction and content design for a car import service
Social media strategy, Art direction, Content design
VyberSiAuto helps people find, check and import cars from Germany. I worked on reshaping how the brand communicates on social media, starting with the strategy and moving into the visual direction and ongoing content.
The aim was to move away from typical car sales communication and focus more on the process behind the service, expertise and trust. I created a content system covering educational posts, the car buying and inspection process, customer stories, available cars and more image led brand content. Alongside the strategy, I developed the visual direction and created social media assets across static posts, carousels, animations and short form video.
