Lusi Travel [DK]

Lusi was founded in Copenhagen in 2023. It offers curated travel guides that invite people to slow down and experience places with intention.

I developed the full brand experience—from selecting typography and colors to designing the logo and building the overall visual identity. I defined the visual tone for social media, designed the website using a web builder, and launched an integrated online store. I also created the concept and layout for the digital travel guides, with a focus on clarity, warmth, and usability. In addition, I designed graphic concepts for Lusi-branded merchandise, including illustrations for T-shirts and tote bags. The goal was to introduce Denmark to a wider audience, promote slow travel values, and showcase inspiring ways to spend time in Denmark beyond the usual tourist path.