BKM Lucenec [Personal Project]

The main task was to develop a new logo and visual identity for the Slovakian basketball club BKM Lucenec as part of a public design contest. This proposal includes logo usage guidelines, jersey designs, typography, color palette, and merchandise. The foundation of the design is respect for the city’s symbolism — the pelican remains the dominant element in both versions of the logo. At the same time, I aimed to visually connect the club’s identity with basketball in a way that feels modern yet retains character.