Lusi Travel [DK]
Visual identity and Website for a travel consultancy
Web design & Web development, Logo design, Visual identity, Social media design
Lusi was founded in Copenhagen in 2023. It offers curated travel guides that invite people to slow down and experience places with intention.
I developed the full brand experience—from selecting typography and colors to designing the logo and building the overall visual identity. I defined the visual tone for social media, designed the website using a web builder, and launched an integrated online store. I also created the concept and layout for the digital travel guides, with a focus on clarity, warmth, and usability. In addition, I designed graphic concepts for Lusi-branded merchandise, including illustrations for T-shirts and tote bags. The goal was to introduce Denmark to a wider audience, promote slow travel values, and showcase inspiring ways to spend time in Denmark beyond the usual tourist path.
The logo is inspired by the letters “L” and “S”, where “L” represents solid ground and “S” symbolizes waves of the sea.
This reflects Denmark’s distinctive landscape as a peninsula surrounded by the sea. It also conveys the idea that a holiday in Denmark can be enjoyed both on land and on water.
The letters correspond to the initials of the founders (Lukas and Simona) of Lusi Travel, adding a personal touch to the design.
