BKM Lucenec
[Personal Project]
Logo & Visual identity for the basketball club - Public contest
Logo design & Visual identity
The main task was to develop a new logo and visual identity for the Slovakian basketball club BKM Lucenec as part of a public design contest. This proposal includes logo usage guidelines, jersey designs, typography, color palette, and merchandise. The foundation of the design is respect for the city’s symbolism — the pelican remains the dominant element in both versions of the logo. At the same time, I aimed to visually connect the club’s identity with basketball in a way that feels modern yet retains character.
The new logo for the BKM Lucenec club is visually grounded in the symbolism of the pelican — a prominent element of both the city and the club’s identity. The design builds on the current club colors: blue, white, and orange, reflecting a strong connection to both basketball and the city itself. The goal of the redesign was to create a logo that is functional, minimalist, and clear across various media and applications. Its clean and iconic character supports easy recognition — with the ambition that fans will be able to identify it even without the club’s name.
